Positioning & Messaging Fundamentals.png
Strategy - examples.png
Strategy - examples-1.png
Positioning & Messaging Fundamentals.png
Strategy - examples.png
Strategy - examples-1.png

Positioning & messaging fundamentals

€2,900.00

This is a focused strategy package that defines who you’re speaking to, what you stand for, and how your brand should communicate. Built for teams that need the fundamentals nailed down before they invest in websites, decks, or campaigns.

Includes:

  • Audit of your brand communications

  • Competitor snapshot: 3 competitors

  • Customer sentiment scan using online sources

  • Messaging map with the ICP definition, positioning framework, value prop, differentiators

  • General implementation recommendations

  • 1-hour implementation coaching

This is a focused strategy package that defines who you’re speaking to, what you stand for, and how your brand should communicate. Built for teams that need the fundamentals nailed down before they invest in websites, decks, or campaigns.

Includes:

  • Audit of your brand communications

  • Competitor snapshot: 3 competitors

  • Customer sentiment scan using online sources

  • Messaging map with the ICP definition, positioning framework, value prop, differentiators

  • General implementation recommendations

  • 1-hour implementation coaching

How it works

Get the full picture

You begin with a short intake questionnaire so I can understand your offer, audience, and goals. After I review your responses, we meet for a discovery call where I ask follow-up questions and explore what you want your positioning to achieve.

Review your current presence

I examine your brand communication across your website, landing pages, and sales deck. I also look at three direct competitors to understand how they position themselves. Alongside this, I run a customer sentiment scan using online sources to see how real buyers talk about your category, what they value, and what they expect.

Build your positioning and messaging base

Once the review and research are complete, I create your full messaging foundation. This includes your ICP, positioning statement, value proposition, key differentiators, and the narrative direction that pulls everything together. You receive this in a clear, ready-to-use format.

Support your implementation

You get access to a curated set of resources that show you how to apply the strategy to your deck or landing page. I also outline specific recommendations so you know exactly what to update first.

Walkthrough and steady communication

We meet for a final call to walk through the strategy and answer any questions. Throughout the engagement, I keep you updated so you always know what is in progress and what comes next.

FAQ

  • This package is ideal for founders, small teams, and early-stage businesses that need a clear positioning base before investing in a website, deck, or marketing. It also works well for established teams that feel their current story no longer fits who they are becoming.

  • This package focuses on positioning and messaging. If you need content strategy or client interviews, I offer a separate package that covers those areas in depth. You can upgrade at any time.

  • Most projects take one to two weeks, depending on how quickly you complete the questionnaire and hop on a call. I keep you updated throughout so you always know where we stand.

  • No special preparation is required beyond completing the intake questionnaire. If you have existing materials you want me to review, you can send them along.