About me

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A woman with shoulder-length red hair, wearing glasses, a black t-shirt, and jeans, sitting on a red couch in a room with white walls.

From a makeshift apple stand to high-stakes consulting

I’ve always been drawn to the question behind the question. As a kid, that meant trying to sell apples by the roadside, not quite understanding that messaging might matter. Later, I found myself in a business incubator, listening to investors grill founders: “What do you really do?” “What sets you apart?” “Why should someone choose you over X?”

I didn’t have the vocabulary yet, but I understood the tension.

Since then, I’ve shaped messages in some of the world’s most complex and unforgiving industries; from semiconductors and cybersecurity to enterprise data platforms and public sector systems. I’ve worked inside agencies and alongside founders, helping brands navigate the moments where trust isn’t a luxury—it’s a requirement.

These are some of my proudest achievements:

  • Trusted by over 40 brands

  • 5x conversion rate increase for a service company

  • 4-hour sellout for mystery product launch

  • 100% satisfaction rate on Upwork

But it hasn’t always been an easy ride. Because:

  • Systems matter. A clear message isn’t the result of copy or a logo change. It’s the output of self-examination and then internal alignment.

  • Most companies say they’re customer-centric, but very few actually listen.

  • Messaging isn’t one sentence. It’s a structure. A shared language. A lens for decisions.

  • You don’t need to sound “louder.” You need to sound more like yourself.

Because of these discoveries, my process is part strategy, part soul-searching, and part delivery. Not just a deck, but ready-to-use words, structure, and tools your team can put to work the next day.

That’s how I help you move forward—with messages that not only sound right, but feel true.

Wish to learn more about me?

Is your messaging working as hard as you are?

If you're curious about how your current messaging stacks up, I offer a complimentary Homepage Messaging Audit.

Send me your website’s link and I’ll respond with a custom Scorecard Deck featuring concrete recommendations to transform your homepage into a high-trust asset.

Learn more