About me
From a makeshift apple stand to high-stakes consulting
I’ve always been drawn to the question behind the question. As a kid, that meant trying to sell apples by the roadside, not quite understanding that messaging might matter. Later, I found myself in a business incubator, listening to investors grill founders: “What do you really do?” “What sets you apart?” “Why should someone choose you over X?”
I didn’t have the vocabulary yet, but I understood the tension.
Since then, I’ve shaped messages in some of the world’s most complex and unforgiving industries; from semiconductors and cybersecurity to enterprise data platforms and public sector systems. I’ve worked inside agencies and alongside founders, helping brands navigate the moments where trust isn’t a luxury—it’s a requirement.
These are some of my proudest achievements:
︱Trusted by over 40 brands
︱5x conversion rate increase for a service company
︱4-hour sellout for mystery product launch
︱100% satisfaction rate on Upwork
But it hasn’t always been an easy ride. Because:
Systems matter. A clear message isn’t the result of copy or a logo change. It’s the output of self-examination and then internal alignment.
Most companies say they’re customer-centric, but very few actually listen.
Messaging isn’t one sentence. It’s a structure. A shared language. A lens for decisions.
You don’t need to sound “louder.” You need to sound more like yourself.
Because of these discoveries, my process is part strategy, part soul-searching, and part delivery. Not just a deck, but ready-to-use words, structure, and tools your team can put to work the next day.
That’s how I help you move forward—with messages that not only sound right, but feel true.