My services

You’re ready to pitch, sell, grow. But the words don’t land. They feel off. Not quite true.

That’s usually a sign something deeper is shifting. And until your message catches up, progress stalls.

These services are built for that moment.

For those just starting

Lean Messaging Starter

01

For early-stage founders and small teams who need a solid message to launch and learn fast.

    • The words to explain who you are, what you do, and what makes you different

    • A clear value proposition

    • A short description of who you’re talking to and what they care about—so you can write, pitch, or post with more focus.

    • A single page to keep it all in one place (because your team and future self need it!)

    • Rewriting your About page, LinkedIn bio, or pitch intro a dozen times

    • Sounding different in every email or deck

    • Overexplaining what you do—or worse, avoiding it entirely

    • Homepage writeframe (basic structure + suggested copy)

    • About paragraph or short personal intro

    • Email or LinkedIn message template for outreach

  • $800–$1,200 USD for the core package

    **Add-ons are optional and priced separately based on what you need.

Excerpt from a messaging starter kit developed for an Australian travel platform.
This snapshot shows a structured messaging layout covering key elements such as brand promise, positioning, audience, tone of voice, and core messaging pillars.

02

Messaging System Buildout

For growing teams who need consistent, scalable messaging across people, channels, and content.

This service helps you build a structured messaging system your team can use to communicate consistently.

    • A clear, structured breakdown of your core message per your personas, touch points and content.

    • Voice guidelines to help anyone write in your brand’s tone

    • Sample copy blocks and templates for consistent use

      A system you can hand off to freelancers, new hires, or your internal team

    • One central place (PDF or Notion) to manage your brand communication

    • Inconsistent tone and messaging across channels

    • Team members writing from scratch or guessing what to say

    • Wasting time on revisions, rewrites, and do-overs

    • Losing credibility with customers or partners because the story shifts

    • Website copy check or alignment review

    • Simple pitch deck copy refinement

    • Service page rewrites

    • Homepage rewrite

  • $2,000–$4,000 USD

    **Add-ons are optional and priced separately based on what you need.

Excerpt from a messaging system developed as part of a go-to-market strategy for a new learning device.
This toolkit was created to support school-targeted communication, aligning message types with key decision-makers. It also accounts for school purchasing cycles and emotional drivers, with guidance on tone of voice, values, and timing.

For established brands

03

Brand Clarity Audit

For founders and teams who sense something’s off, but need clear input on what’s working, what’s not, and how they compare.

We’ll review your key materials, gather feedback from your stakeholders, and check to move forward with more clarity.

    • A review of your core brand touchpoints (website, deck, messaging, etc.)

    • Stakeholder input via interviews or lightweight survey

    • A competitor snapshot to see where you stand in your space

    • A summary of what’s clear, what’s confusing, and what to fix first

    • A prioritised action list to guide your next steps

    • Rewriting your brand in isolation

    • Messaging that’s out of sync with your market or your audience

    • Spending money on design or copy that doesn’t solve the real issue

    • Messaging refresh

    • Website copy alignment

    • Tone of voice and positioning guide

  • $600–$1,000 USD for the audit

    ** Stakeholder interviews and add-ons quoted separately based on scope

Excerpt from a communications audit conducted for a mid-sized consultancy.
This radar chart maps content performance across five key dimensions. While the consultancy’s content was valued for its range and relevance, the analysis revealed opportunities to improve depth and practical utility.

04

Rebrand(ing) Strategy

For businesses evolving their offer, audience, or identity—and needing their message to catch up.

This strategy process helps you define your positioning, build a clear messaging framework, and align your brand story across teams and channels.

    • Stakeholder interviews to surface insight, tension, and alignment gaps

    • Market and competitor analysis to position your brand with intent

    • A positioning statement and narrative that reflects your new direction

    • Messaging framework with layered core messages, supporting points, and tone of voice

    • Optional collaboration with your designer to ensure verbal + visual alignment

    • Rebrands that look good but don’t say anything new

    • Internal misalignment between leadership, marketing, and product

    • Messaging that confuses or contradicts your actual direction

    • Website rewrite or messaging-aligned structure

    • Internal launch messaging + talking points

    • Brand tone of voice guide or training

  • $3,000–$6,000 USD

    ** Add-ons and design collaboration quoted separately depending on scope

Excerpt from a brand strategy project for a highly respected medical expert.
Following five in-depth discovery sessions, I developed this differentiator map to clarify the foundations of her personal brand. The goal was to distill what truly sets the doctor apart.

For those needing execution help

05

Website & Collateral

For when you're ready to turn your messaging into words that lead to action: on your site, in your deck, or anywhere your brand shows up.

    • What you’ll walk away with:

      • Copy or structured outlines for your website (homepage, About, 1–2 key pages)

      • Messaging applied to collateral such as:
        → 1-pagers, sales leave-behinds
        → Slidedecks or pitch decks
        → Service descriptions or team bios

      • Clear guidance on voice, flow, and content structure

      • Optional feedback on layout, CTA hierarchy, or visual alignment

    • A strong strategy that never gets implemented

    • Hours wasted rewriting materials that still don’t sound right

    • Collateral that looks good but doesn’t reflect your direction or value

    • Additional page or collateral copy (e.g. Services, FAQ, social bios)

    • Developer-ready QA and content polish

  • Starting at $500

Samples of website copy and wireframes developed for a packaging company

06

Interim Communication & Execution

Hands-on supports for teams managing change

    • A roadmap for your transition (who needs to hear what, when, and how)

    • Copy and content for real-world assets:
      → Internal comms (emails, updates, talking points)
      → External messaging (landing pages, announcements, FAQs)
      → Slides, scripts, or one-pagers to support key conversations

    • Language you can use across platforms—clear, consistent, aligned

    • Uncertainty or confusion across teams and stakeholders

    • Weak, delayed, or off-message communication during critical moments

    • Trying to “figure out the words” when pressure is high and time is short

  • This is normally a monthly engagement that can be structured as a retainer or on an hourly basis.

Real outputs from recent transitions I helped manage

About my approach

a.

Messaging that’s smart and tested. Multiple times.

You get more than opinions. I bring research, tested frameworks, and 15 years of experience across complex industries to help you say the right thing, the right way.

b.

A sounding board and sparring partner.

I’m here to challenge, sharpen, and co-create. You’ll have a strategic sparring partner who helps shape the big picture and delivers on the details.

c.

Clear process with clean handoff.

You stay in the loop without being dragged into the weeds. I keep things moving, sweat the details, and make sure the final output takes you to the next level.

Explore my work

  • How I helped a market research consultancy look as big as their ambitions

    Learn more

  • Making digital transformation educational and story-driven

    Click Here

Ready to Amplify Your Brand’s Impact?

Let’s work together to craft communication that connects and drives growth. Schedule a free consultation to start building a brand that stands out with clarity and impact.