My services
How I help?
No matter the nature of the project — whether it’s a website, a deck, or a full messaging system — I make sure very decision is well researched, aligned with your goals, and translated into high-performing communication.
Audit and assessment
I pinpoint exactly where your messaging is failing and provide a prioritized roadmap to transform your pitch from "confusing" to "compelling"
You’ll get an objective, expert review from someone who’s seen hundreds of decks, homepages, and sales pages and knows exactly what makes them land.
I’ll go through your material with a sharp but fair eye, and:
highlighting what’s working,
what feels off, and
what could be tightened or restructured.
The goal isn’t to rewrite your work, but to help you see it the way your audience will — with practical notes you can act on right away.
A comprehensive, 360° review that strengthens story, structure, and design. The outcome is a clear understanding of what to fix, why it matters, and how to improve both messaging and visuals.
Includes:
A concise messaging analysis that goes beyond the shared deck or website to surface what makes the brand different and where communication may be falling short.
A messaging map outlining the value proposition and key differentiators.
Specific, ready-to-implement recommendations that can be applied immediately.
Rewrite examples and layout suggestions showing how each change could look and sound.
A 45-minute follow-up call to discuss findings, clarify questions, and plan next steps.
Strategy
Before you design a single slide or write a line of code for your site, you need a story that sticks. Together, we’ll go deep into your market positioning, audience pain points, and unique value. We’ll define a category-fitting narrative that aligns your team and resonates with your best customers.
This is a focused strategy package that defines who you’re speaking to, what you stand for, and how your brand should communicate. Built for teams that need the fundamentals nailed down before they invest in websites, decks, or campaigns.
Includes:
Audit of your brand communications
Competitor snapshot: 3 competitors
Customer sentiment scan using online sources
Messaging map with the ICP definition, positioning framework, value prop, differentiators
General implementation recommendations
1-hour implementation coaching
Your story, sharpened by research and delivered on your homepage.
Stop guessing what your clients want to hear. This package combines real-world data from three deep-dive customer interviews with a rigorous competitive audit to build a messaging strategy that aligns your brand with your audience’s deepest needs.
The result? A complete messaging framework, a fully rewritten homepage (a €990 value included), and a prioritized roadmap of website improvements designed to turn your visitors from reluctant to convinced.
Includes:
Full assessment of your current story, value proposition, differentiation, and audience alignment.
Analysis of recordings and heatmaps to uncover confusion points, and missed opportunities in your website experience.
Competitor analysis: 4 brands
Customer or team interviews: 3 interviews (or a survey)
Complete positioning and messaging kit
Homepage improvement plan (UX + copy)
Review of your credibility cues (testimonials, logos, case studies, awards, proof points) with guidance on what to improve or add.
2-hour implementation coaching
Implementation
I take the heavy lifting off your plate by building the actual assets your business needs to grow.
Get a completely reworked homepage (or five fully rewritten slides) delivered as ready-to-design writeframes.
This package is for teams who want the work get done. I take your existing homepage (or five priority slides of your deck), and deliver a complete writeframe that give your designer everything they need to bring the new structure and copy to life.
Includes:
A focused messaging map that anchors the new homepage or slides: core message, value prop, and differentiators
Homepage or deck structure redesign:
Final copy for all sections/slides
Layout guidance for each block (in Figma)
Recommended trust signal placement
Notes for designers to avoid misinterpretation
What you walk away with
A fully rebuilt homepage or slide sequence, packaged in a format that lets your designer move straight into production without guessing your intent.
Not sure which package fits your situation?
Share what’s happening in your business and I’ll help you identify the most useful starting point.