Messaging & website growth kit

€4,900.00

Your story, sharpened by research and delivered on your homepage.

Stop guessing what your clients want to hear. This package combines real-world data from three deep-dive customer interviews with a rigorous competitive audit to build a messaging strategy that aligns your brand with your audience’s deepest needs.

The result? A complete messaging framework, a fully rewritten homepage (a €990 value included), and a prioritized roadmap of website improvements designed to turn your visitors from reluctant to convinced.

Includes:

Full assessment of your current story, value proposition, differentiation, and audience alignment.
Analysis of recordings and heatmaps to uncover confusion points, and missed opportunities in your website experience.
Competitor analysis: 4 brands
Customer or team interviews: 3 interviews (or a survey)
Complete positioning and messaging kit
Homepage improvement plan (UX + copy)
Review of your credibility cues (testimonials, logos, case studies, awards, proof points) with guidance on what to improve or add.
2-hour implementation coaching

Quantity:

Your story, sharpened by research and delivered on your homepage.

Includes:

Full assessment of your current story, value proposition, differentiation, and audience alignment.
Analysis of recordings and heatmaps to uncover confusion points, and missed opportunities in your website experience.
Competitor analysis: 4 brands
Customer or team interviews: 3 interviews (or a survey)
Complete positioning and messaging kit
Homepage improvement plan (UX + copy)
Review of your credibility cues (testimonials, logos, case studies, awards, proof points) with guidance on what to improve or add.
2-hour implementation coaching

How it works

1. We start with alignment

You complete a short but thorough intake so I can understand your offer, audience, goals, and where you feel the gaps are. We meet for a kickoff call to clarify priorities and outline the questions we need this project to answer. This call sets the direction for all research, interviews, and website review.

2. I review your current communication and website behaviour

I analyse your messaging, value proposition, and homepage experience. This includes reviewing your copy, structure, flow, trust signals, and UX patterns, plus a behavioural audit based on recordings and heatmaps. You get a clear picture of what supports your story, what confuses visitors, and where friction slows down understanding or conversion.

3. We expand the competitive landscape

I review four direct competitors to understand how they frame their offer, how they differentiate, and what they emphasise. This gives us a realistic view of the category and helps identify opportunities to communicate more clearly and confidently.

4. We collect real-world insight

We run three customer or team interviews (or a survey) to verify what people actually understand, value, distrust, or need from your brand. These insights shape your messages, eliminate guesswork, and expose gaps your website currently doesn’t address. After each interview, I send you a quick summary so we stay aligned as patterns emerge.

5. I build your refined messaging plan

Based on the audit, interviews, and competitive review, I strengthen your positioning, sharpen your value messaging, and tighten your differentiators. This becomes a clear, ready-to-use framework your team can apply across website sections, product pages, sales collateral, and internal communication.

6. We apply it to your homepage

I prepare a practical improvement plan that covers structure, copy flow, UX priorities, messaging hierarchy, trust signals, and clarity gaps. You get a concrete action list that shows exactly what to adjust, add, or remove.