My services

Not every brand needs a full rebrand. But every brand needs to be understood—and trusted.

I offer focused, strategic support to help you say the right thing, in the right way, at the right moment. From foundational messaging to high-trust websites and execution that reflects who you really are, these services are built to convey your credibility and support your traction.

01

Strategic Brand & Comms Audit

Where’s the disconnect and how do we fix it?

A full-spectrum audit to diagnose how your brand shows up today vs. what your clients actually need to see and hear.

I combine qualitative insight (interviews, messaging analysis, perception gaps) with tactical assessment (site clarity, proof points, differentiation) and present a no-fluff roadmap to move forward.

    • A review of your core brand touchpoints (website, deck, messaging, etc.)

    • Stakeholder input via interviews or lightweight survey

    • A competitor snapshot to see where you stand in your space

    • A summary of what’s clear, what’s confusing, and what to fix first

    • A prioritised action list to guide your next steps

    • Rewriting your brand in isolation

    • Messaging that’s out of sync with your market or your audience

    • Spending money on design or copy that doesn’t solve the real issue

    • Messaging refresh

    • Website copy alignment

    • Tone of voice and positioning guide

  • $1000–$4,500 USD for the audit

Excerpt from a communications audit conducted for a mid-sized consultancy.
This radar chart maps content performance across five key dimensions. While the consultancy’s content was valued for its range and relevance, the analysis revealed opportunities to improve depth and practical utility.

02

Messaging System Buildout

Say the right things and back them up.

This is the backbone. Together we build a messaging system that aligns how you're perceived with what you’re capable of. We clarify your positioning, distil your value, and layer in the signals that build trust — from proof points to tone of voice.

    • A clear, structured breakdown of your core message per your personas, touch points and content.

    • Voice guidelines to help anyone write in your brand’s tone

    • Sample copy blocks and templates for consistent use

      A system you can hand off to freelancers, new hires, or your internal team

    • One central place (PDF or Notion) to manage your brand communication

    • Inconsistent tone and messaging across channels

    • Team members writing from scratch or guessing what to say

    • Wasting time on revisions, rewrites, and do-overs

    • Losing credibility with customers or partners because the story shifts

    • Website copy check or alignment review

    • Simple pitch deck copy refinement

    • Service page rewrites

    • Homepage rewrite

  • $2,000–$4,000 USD

    **Add-ons are optional and priced separately based on what you need.

Excerpt from a messaging system developed as part of a go-to-market strategy for a new learning device.
This toolkit was created to support school-targeted communication, aligning message types with key decision-makers. It also accounts for school purchasing cycles and emotional drivers, with guidance on tone of voice, values, and timing.

03

Website & Collateral

Your words, impact-fully applied.

Messaging doesn’t end on a strategy doc. I help bring it to life online — whether that’s a website refresh, pitch deck, or brand one-pager. Every asset reinforces your positioning, earns trust, and works harder to convert. I often work alongside your designers or bring in my own.

    • What you’ll walk away with:

      • Copy or structured outlines for your website (homepage, About, 1–2 key pages)

      • Messaging applied to collateral such as:
        → 1-pagers, sales leave-behinds
        → Slidedecks or pitch decks
        → Service descriptions or team bios

      • Clear guidance on voice, flow, and content structure

      • Optional feedback on layout, CTA hierarchy, or visual alignment

    • A strong strategy that never gets implemented

    • Hours wasted rewriting materials that still don’t sound right

    • Collateral that looks good but doesn’t reflect your direction or value

    • Additional page or collateral copy (e.g. Services, FAQ, social bios)

    • Developer-ready QA and content polish

  • Starting at $500

Samples of website copy and wireframes developed for a packaging company

About my approach

a.

Messaging that’s smart and tested. Multiple times.

You get more than opinions. I bring research, tested frameworks, and 15 years of experience across complex industries to help you say the right thing, the right way.

b.

A sounding board and sparring partner.

I’m here to challenge, sharpen, and co-create. You’ll have a strategic sparring partner who helps shape the big picture and delivers on the details.

c.

Clear process with clean handoff.

You stay in the loop without being dragged into the weeds. I keep things moving, sweat the details, and make sure the final output takes you to the next level.

Not sure where to start?

Send me a message and I’ll help you figure out what’s worth tackling now and what can wait.