What I do?
That makes your messaging challenges very different from consumer brands or startups.
You’re not competing on features or price. You’re competing on credibility, depth of knowledge, and the subtle signals that reassure clients they’re in the right hands.
Service brands don’t sell products. You sell expertise, trust, and relationships.
That’s why you need more than polished copy.
Most messaging problems of service brands can’t be solved in a quick homepage rewrite. If your brand feels improvised or borrowed, prospects won’t see your value and you’ll end up competing on price.
Here’s the process I use to build differentiated messaging:
1.
Listen & audit
I uncover what your clients think, how you’re perceived and how you can improve.
2.
Define & position
Together, we define what you stand for, your differentiators and messages.
3.
Bring it to life
with website copy, sales decks, and collateral that carry trust signals.
Messaging packages
For founders and smaller firms entering the market.
The essentials. A complete messaging base that defines who you serve, what sets you apart, and how to talk about it.
You’ll get:
Audit of your brand communications
Competitor snapshot: 3 competitors
Customer sentiment scan using online sources
Messaging map with the ICP definition, positioning framework, value prop, differentiators
General implementation recommendations
1-hour implementation coaching
Cost: $2900 + applicable tax
Duration: 2 weeks after receiving your material
Foundation
For firms ready to sharpen their story with real customer input and practical website improvements. This package builds on the Foundation and expands your messaging plan with validation and concrete action steps. We also check how to apply it to your website to make the implementation smoother.
You’ll get:
Everything in the Foundation package
Website interaction data review (recordings + heatmaps)
Expanded competitor analysis: 4 competitors
Customer or team interviews for real-world insight: 3 interviews (or a survey)
Specific homepage improvement recommendations (UX and copywriting)
Website trust signal review with improvement recommendations
2-hour implementation coaching
Cost: $4900 + applicable tax
Duration: 3 weeks after receiving your material
Growth
For established brands scaling teams, products, or markets.
You don’t just need sharper words; you need a repeatable messaging system that keeps everyone aligned.
You’ll gain:
Everything in the Growth package
Expanded competitor analysis: 6 competitors
Customer or team interviews for real-world insight: 6 interviews (or a survey)
Ready-to-use writeframe (wireframe + content) of your homepage
Detailed website review of its structure, content, writing, trust signal
Collateral review and optimization recommendations: 2 decks
5-hour implementation support: Calls or execution
Cost: $6900 + applicable tax
Duration: 5 weeks after receiving your material
System
For businesses that want their messaging system ready to use across every channel.
This package builds on System and expands into content, social, and ads — so that you’re ready to drive your marketing and campaign execution immediately.
You’ll gain:
Everything in the System package
UX website rewrite of 5 core pages
Content pillars with initial content ideas
Social media approach with posting ideas and 3 sample posts
Ad messages for 3 audiences (3 variations each)
5-hour implementation support: Calls or execution
Cost: $9900 + applicable tax
Duration: 10 weeks after receiving your material
Activation
Life can be hectic. So I keep it easy:
Book a 20-minute intro call
I map where your biggest credibility or differentiation gaps lie
You choose the package that fits your stage