Designing a pitch that matches the work
This project showcases how thoughtful product marketing can completely transform a sales narrative and elevate it to match elite-level client work.
By running deep research, elevating the core messaging, and building highly visual wireframes, I created a modular, buyer-centric framework for Galactic Fed's sales deck and proposal templates.
Galactic Fed’s internal design team then brought the visual polish home, resulting in flexible, high-impact assets that seamlessly answer a buyer's core questions while remaining strong enough to stand on their own, even if half the slides are removed for a shorter pitch.
About Galactic Fed
Galactic Fed is a top 1% growth marketing agency built on the precise data, AI, and growth hacking techniques that launched Silicon Valley’s most iconic brands. Founded by an elite team of mathematicians and software engineers with backgrounds spanning Stanford, Google, P&G, and CERN, the agency focuses on doing the heavy lifting other teams skip. Since 2017, Galactic Fed has helped over 600 companies scale through high-velocity growth engineering, affordable pricing, and rapid execution.
The challenge
Galactic Fed’s sales materials weren't reflecting the exceptional quality of their services. The existing collateral felt visually underwhelming, and the messaging fell into a common trap: it spent too much time explaining rather than highlighting what truly set them apart.
They needed a compelling narrative facelift grounded in beautiful, professional design elements. Crucially, the materials had to solve a practical sales problem: they needed to be incredibly flexible.
The goal was to build a comprehensive story that addressed every hidden objection a buyer might have, yet remained completely modular, meaning a salesperson could pull out three or four slides for a brief conversation without breaking the narrative flow or losing an ounce of impact.
My process
I initiated a deep-dive product marketing research phase collaborating with Michelle Case, Galactic Fed’s Business Development. I listened to recordings of their sales calls to identify key messages, and audited past case studies to surface what mattered to happy clients.
From there, I strengthened the core message to follow the natural, psychological flow of how a client actually makes a decision: What is this? Can I trust it? What do I get? We moved away from broad background details to actively surface immediate client benefits, clear differentiators, and the exact trust signals buyers look for early on."
I built detailed, highly visual wireframes for each slide and proposal section. This established a clear structural blueprint that defined exactly what each section needed to achieve commercially and narratively.
I handed these strategic wireframes over to Galactic Fed’s internal design team, who took the structural layouts and brought the visual branding home with a premium, polished execution.
The result
Katarina is wonderful to work with and so really good at what she does.
Instead of guessing, she took the time to listen and understand us and ended up bringing us fresh insights about our own strengths. From there, she built beautiful, clear layouts that perfectly highlight what makes Galactic Fed such an amazing agency. The final results finally match the high standard of work we do for our clients every day.
-- Michelle Case, Business Development Director
Reflection
Slides don’t close deals, people do.
However…
At the end of the day, no sales deal is won simply because a slide looks beautiful. But the diligence put into crafting it sends a powerful, unspoken message to a potential client: the same care we take to make our own work look great is the exact care we’ll bring to making you shine.
Beyond the live conversation, these materials serve a vital second purpose. They become asynchronous tools left behind to do the heavy lifting for your internal champion, the person who loves your company but now has to pitch you to their own team when you aren't in the room. A deck on its own might not sign the contract, but by arming that internal champion with a clear, standalone narrative, it can absolutely be the tool that closes the deal.
Lastly, the development process can be highly valuable. A thorough product marketing discovery often does something unexpected: it helps the client learn completely new things about themselves. By taking the time to dig deep, you inevitably uncover brilliant strengths and unique insights that the team lives out every day but simply forgot to share with the world.
Your message shapes how you're seen
and what gets traction.
If you're navigating a pivotal moment and need your communication to keep pace, I’m here to help.